I’ve always been a dream chaser and I’ve always dreamed BIG. Some might say I’m known for dreaming TOO big. A little over a year ago, East Coast Mermaid was just a thought swirling amongst thousands of others in my head. Today, on the first day of summer, East Coast Mermaid is turning one.
And I couldn’t be prouder of what it’s become.
In one year, East Coast Mermaid has become so much more than just a lifestyle + travel blog.
It’s become a recognized local brand. Oh you’re the mermaid! is a greeting I’m used to at events now.
It’s become a successful little online shop which STILL blows my mind as I never in a million years thought I’d have a shop of any kind, let alone an apparel line.
It’s opened doors to things I’d never imagined, like speaking gigs, brand ambassador opportunities, and collaborations I still shake my head over – like that time I interviewed fellow fearless siren and Canada’s first Bachelorette, Jasmine Lorimer.
It’s brought together a tribe of incredible women, kind souls, fearless sirens, and members of the salty nose, sandy toes society.
It’s changed my life and I’m so thankful for each and every one of you that were a part of something so special to me.
A year ago, I made my own grammar rules and wrote: “This is without a doubt the scariest endeavour I have ever endeavoured on.”
I’m so freaking glad I endeavoured on this endeavour.
And because any special occasion should include presents, we’re making ONE more big announcement.
A year ago, when I launched the ECM shop, I made a promise that one dollar from every tank top sale would be donated to an ocean conservation organization. In a year, I sold over 75 tank tops so I’m thrilled to share that I just made a donation of $100 to the Canadian Sea Turtle Network – because, sea turtles are a mermaid’s best friend!
To each and every one of you who purchased a tank top over the past year – me and the sea turtles thank you! 💙
While I can’t predict all of the amazing things that could happen for ECM in year two, I can tell you that I’m already so excited for the things I do know about. More details coming soon on some very exciting projects in the works.
Oh and those pirates I mentioned a little while back? Yeah, they’re coming in July. Get ready! ☠️
Happy one year anniversary ECM.
You are one of the best waves I’ve ever dared to ride 🌊