We LOVE a Splash Sale 🌊

I LOVE love. Yes, that wasn’t a typo. You read that right. I love love. I love being in love. With life and everything in it. To celebrate love and to spread those good vibes the East Coast Mermaid Shop is having a… SPLASH SALE!  From now until Tuesday, February 14th at midnight, our East Coast Mermaid tank tops […]

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Mermaids, Pirates, Booty – Oh My!

I’ve been quiet these past 23 days. Intentionally and with purpose of course. 2016 was an amazing year for this blog. It changed from my namesake to a brand that only a year ago was a hashtag I used on any photo at a beach. I never dreamed I would turn it into anything more […]

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32 Reasons 32Wasn’t So Bad

I’ve had a lot of things to say about 2016. It wasn’t amazing, but I also can’t say it was horrible. Like a typical whirlwind year, it had the usual rollercoaster effects. The ups and the downs and those g-force moments that leave you weightless and dizzy in the very best way.  Yeah. 32 had […]

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2017 Intentions✨

My entire life, I’ve been a really big fan of throwing pennies in wishing wells. Even though it’s just a coin and no actual, physical wish has been engraved onto its surface, there’s something incredibly satisfying about putting a simple wish out into the universe by projecting it onto a piece of copper and throwing […]

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