Founded on the first day of summer in 2016, East Coast Mermaid is a travel and lifestyle brand designed to spark your love affair with Atlantic Canada’s breathtaking coastlines. Your ultimate guide to Maritime adventures, island hopping, and planning the perfect ocean-view getaway, East Coast Mermaid is where coastal dreams come to life. From indulging in fresh seafood to discovering hidden sea glass treasures, we share the best-kept secrets of coastal living—because life is always better by the ocean.
MEET CRYSTAL
East Coast Mermaid Founder Crystal Richard is an award-winning entrepreneur and the PR Siren behind Crystal Richard & Co., a boutique public relations and creative agency helping small businesses, brands, and not-for-profits make waves in the media.
She’s passionate about keeping straws out of sea turtles noses, saving the whales, and she donates a portion of her profits to various ocean conservation organizations annually, including the Campobello Whale Rescue Team.
Born and raised on the coast of New Brunswick, Crystal is happiest with her toes in the sand, the sun on her skin, and sea salt in her hair. She, her husband and their thumbed cat Bella the Mermeow divide their time between their home in Dieppe and their cottage on Grand Manan Island.
This is her adventure, one wave at a time.
